Unlocking Insights, Powering Innovation

The world’s first CPG packaging and product benchmark database

How?

We purchase products directly from retail markets. Our team samples and tests these products in advanced laboratories. The data is then uploaded to our robust database, where we analyze and transform it into actionable insights. Insights that help CPG companies unlock savings, enhance efficiency, and achieve greater sustainability.

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About us

We are the world’s first CPG packaging and product benchmark database. At The BenchLab, we’ve created a game-changing solution to help companies address these challenges and seize opportunities.

Potential scope

Categories
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Across the shelf

Million
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SKU’s data base

Million
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Comparisons possible

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Unlock insights to elevate your brand

We provide unparalleled intelligence on:

  • How your product performs against competitors.
  • Emerging trends and developments in your category.
  • Key metrics like volume efficiency, product integrity, material usage, sustainability, eco-design, printing efficiency, cost-effectiveness, and more.